1 You’ve determined your monthly marketing budget is $250, so you select Marketing 1-2-3 level 1, with 15 points. (An annual budget of $3,000.)

2 You collaborate with LeftBrainRightBrain Marketing to determine the best mix of marketing options, totaling up to 15 program points, for your business and goals:

Option

Points

Communications Strategy
Positioning Statement
New Logo
Brand Identity/Style Guide
Demographic Research (2 zips)
Direct Mail Campaign (4 Piece)
Newspaper Ad (1/4 page)
Press Releases (3)
Optimized Web Content (5 pages)

3
2
2
2
2
1
1
1
1

Total Points

15

3 LeftBrainRightBrain works with you to develop a calendar for the items in your plan. For example:

Option

Dates

Communications Strategy
Positioning Statement
New Logo
Brand Identity/Style Guide
Demographic Research (2 zips)
Direct Mail Campaign (4 Piece)
Newspaper Ad (1/4 page)
Press Releases (3)
Optimized Web Content (5 pages)

January 15
February 15
March 1
March 20
April 4
May 1, Aug 1, Oct 1, Dec 1
March 25
May 1, July 1, September 1
October 15

After calendaring your options, LeftBrainRightBrain handles the rest so you can focus on running your business!

LeftBrainRightBrain Marketing acts as your marketing department and project manager. You’ll be contacted to begin each project to provide your input on key strategies, and the direction of messaging and creative. Each month, you’ll be billed according to your plan level ($250 per month in this illustration) unless you have a need that’s outside your plan options (for instance, a full redesign of your web site). Items outside the plan options you select will be bid on individually. As a further benefit of the Marketing 1-2-3 program, you’ll receive a 10% discount on all projects outside the scope of your current plan.

LeftBrainRightBrain's Marketing 1-2-3 Program helped me form a creative and innovative marketing program that reflects who I am and helps me engage my customers in dialogue which strengthens my relationships with them.  

-- Mike Meier, Loan Consultant