
1 Point Options |
2 Point Options |
3 Point Options |
LeftBrain Options
- Brand Image Audit
- Keyword Research
- Demographic Research (1 zip)
- Basic Search Engine Registration (Google, MSN, Yahoo)
- Survey Design (1-10 questions)
- Survey Analysis Written/Mail/ Web (up to 25 respondents)
- Competitive Analysis (1 company)
- Google Analytics Review & Reporting
RightBrain Options
- 8.5x11 Flyer
- Doorhanger
- Rack Card
- Yellow Page Ad (Up to ½ page)
- Develop Nodd's Neighborhood brochure copy
- Direct Mail Campaign (4 piece)
- Press Release (1-4)
- e-Mail Campaign Copy (1-4)
- Postcard (Special Event)
- Optimize Social Network Pages on LinkedIn, Plaxo, Konnects, Zoominfo
- for Optimized Web Site Content (up to 6 pages)
- Business Identity Package (business cards, letterhead, standard envelope)
- Poster (single)
- Newspaper Ad (Up to ½ page)
- Outdoor Bench Ad (design and copy)
- Web Updates (copy editing, up to 6 pages per month)
- Promotional Item & Apparel Concepts
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LeftBrain Options
- Positioning Statement
- Brand Identity/Style Guide
- Demographic Research (2-5 zips)
- Search Engine Registration (2-4)
- Survey Design (11-20 questions)
- Survey Analysis Written/Mail/Web (26-50 respondents)
- Secret Shopper (1-3 visits)
- Coordination of monthly sales letters (up to 35 letters)
- Focus Group (1, 10-12 customers)
- Competitive Analysis (2-3 companies)
- Customer Mapping
RightBrain Options
- Yellow Page Ad (½ page and up)
- Direct Mail Campaign (5-8 piece)
- Press Release (5-8)
- New Logo
- e-Mail Campaign Copy (5-8)
- Write Optimized Content for Social Network Pages on LinkedIn, Plaxo, Konnects, Zoominfo
- Optimized Web Site Content (7-15 pages)
- Signage
- Poster (2-4)
- Sales Letter (1-2)
- Brochure (small, tri-fold or letter size fact sheet)
- Newspaper Ad (½ page and larger)
- Radio Spot Script (:30 second)
- Newsletter Article (up to 500 words, quarterly)
- Outdoor Billboard Ad (design and copy)
- Web Updates (copy editing, 7-15 pages per month)
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LeftBrain Options
- Marketing Plan Audit/Review
- Communications Strategy
- 1 hour per month in person consulting/ coaching
- Customer Retention/Loyalty Program
- Demographic Research (6+ zips/ 1 county)
- Contest/Sweepstakes
- Workshops (team building, brand experience/customer service training, etc.)
- Survey Design (21-50 questions)
- Survey Analysis Written/Mail/ Web (51-100 respondents)
- Secret Shopper (4-6 visits)
- Coordination of monthly sales letters (up to 36 to 100 letters)
- Focus Group (2-3, 10-12 customers)
- Competitive Analysis (4-5 companies)
RightBrain Options
- Image Kit (High-End Sales Package)
- Press Release (9-12)
- e-Mail Campaign Copy (9-12)
- Optimized Web Site Content (16-20 pages)
- Sales Letter (3-4)
- Brochure (large, 11x17, 4-panel)
- Radio Spot Script (:60 second)
- Newsletter Article (up to 500 words, monthly)
- Web Updates (copy editing, 16-20 pages per month)
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Your Marketing 1-2-3 Program does not include third party costs such as: postage, mailing lists, printing, manufacturing, media buys, promotional items, web survey services, PR distribution services, rental of facilities or catering, reimbursements for secret shopper options, advanced graphic design services, etc.
If you don’t see an item on the list, just ask about it and we can work it in to your plan!
I've worked used the Marketing 1-2-3 Program for some time now. Drew is extremely organized, creative and professional and the 1-2-3 Program helped me develop a cohesive set of great promotional and marketing materials for my business. I would recommend Drew and LeftBrainRightBrain to anyone looking to grow their business!
-- Jonathan Murray, 2busy2do
